Brand In Focus – Chanel

Chanel is one of the world’s most recognised designer labels. The company was founded back in 1909 by Coco Chanel in Paris and specialises in haute couture and ready to wear clothing. The brand has been at the forefront of women’s fashion for over 100 years and continues to be one of the most sought after labels in the industry.

Chanel – A Brief History

Coco Chanel, also known as, Gabrielle Chanel was the founding designer of the brand which revolutionised fashion during its early years, by producing pieces that were stylish yet comfortable to wear. At the time, women’s fashion mainly comprised of structured, restrictive clothing such as bodices and corsets, but Chanel’s creation of little black dresses and feminine suits helped redefine the world of women’s fashion, designing items that were functional yet flattering. The brand strayed away from common hourglass shapes and created more masculine, flat chested styles, a look that became popular during the 1920’s alongside the flapper girl trend, which also featured slim silhouettes and and dropped waistlines.

Not only is Chanel well known for its fashion, but it is also one of the most popular names within the fragrance industry. The Chanel No5 perfume is one the best selling scents of all time. Even the perfume bottle has become famous in its own right. The iconic design is instantly recognisable and has kept the same look since it was first introduced in 1921. The simplistic design encapsulates exactly what the brand is about, simple, elegant designs that never go out of style. The name of the perfume came from the fact that Chanel would debut its collections on the 5th day of the 5th month each year and Coco believed it would bring good luck to name the scent No5.

Chanel – Today

Today, Chanel is one of the world’s most admired designer labels, lead by head designer, Karl Lagerfeld, who has been the creative director since 1983. He continues to bring together Coco’s traditional designs with the latest trends, resulting in a brand that still offers classic looks, combined with modernity and finished with a touch of elegance. Chanel offers both haute couture and ready to wear clothing lines, as well as luxurious accessories, jewellery and watches.

Here at Miltons Diamonds, we offer a range of genuine Chanel watches for you to choose from. So if you are looking for a high end timepiece, take a look at some of our latest pieces below.

Chanel Chronograph Diamond Bezel

Chanel Chronograph Diamond Bezel

Chanel Lady’s Watch White With Diamond Bezel

Chanel Lady’s Watch White With Diamond Bezel


Chanel Black Ceramic Chronograph Watch

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