Everything you want to know about Rolex

rolex watch


The pinnacle of any watch collection, a Rolex watch is the desired accessory for any man or woman when it comes to investing in a new or pre-owned timepiece. This celebrated brand creates exclusive, iconic watches to fulfil each of our Rolex needs, from the delicate and dressy, to the bold and adventurous, there’s a sleek style to suit every wrist.

Here at Miltons Diamonds, we have over 80 years of experience in trading luxury watches and jewellery. Over this period, we have built a reputation on values, trust and professionalism. We are proud to offer our customers one of the most extensive selections of second-hand Rolex watches in the country. If you’re thinking of exploring your options, why not take a look at frequently asked questions about Rolex, that may provide the answers you’ve been looking for before you take the plunge. 

What is a Rolex?

gold rolex watches

A Rolex watch is a luxury timepiece which has been crafted from the finest raw materials and assembled with the most particular attention to detail. A Rolex takes on a role beyond that of a mere timekeeper. They are often seen as a status symbol, and depending on the model, can be used for several different eventualities, from expeditions and deep-sea diving to special events and dinner dates. 

Where is Rolex from?

Rolex was founded in England; however, Rolex SA is now a Swiss Luxury watch manufacturer based in Geneva, Switzerland. 

When was Rolex founded?

Rolex was founded in 1905, by Hans Wilsdorf. At the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. At this time wristwatches were not very precise, but his visionary spirit foresaw that they could become more than just elegant, but reliable too. The story began when he created the first waterproof wristwatch – the Oyster – which developed into a collection of timepieces that are still icons in watchmaking today. 

In 1908, Hans Wilsdorf created the brand name ‘Rolex’. He wanted a short, easy to say and remember name that could be used in every language. He also wanted the brand name to sit elegantly on watch movement and dials, just like it does today.  Rolex became Rolex watch Co. Ltd in 1915. 

Where are Rolex watches made?

rolex watches

Today, Rolex watches are manufactured in Geneva, Switzerland. As well as their manufacturing station, Rolex have their very own internal Research and Development departments across their various facilities. These well-equipped professional science labs don’t just research new watches; they look into how they can make their manufacturing techniques more efficient and effective. This highlights what a competent and organised manufacturing company Rolex are. 

Who owns Rolex?

In 1945, Hans Wilsdorf set up the ‘Hans Wilsdorf Foundation’. In 1960, he handed 100% of his ownership stake in Rolex to this foundation. This now controls Rolex to this day and donates a proportion of it’s income to charity and social causes in Geneva, Switzerland. 

Why are Rolex watches expensive? 

Rolex spends it’s time developing more efficient manufacturing methods, as well as new techniques to keep ahead of the curve. They have very high in-house development costs in both design and craftsmanship,  a fusion of engineering and watchmakers art. The materials are of a very high quality, which makes them more expensive than the materials used on a standard watch. Rolex tends to use 904L steel which is leagues ahead of even most luxury market equivalents, as they tend to use 316L steel.

Which Rolex watch is the most popular?

The answer to this question may differ from person to person, however, here at Miltons Diamonds, we have put together our top five pre-owned Rolex models, ready for you to explore today:

How to know if a Rolex is real

There are a number of ways to ensure the watch you’re buying is real, and not fake. Our first tip would be to ensure you trust the seller and check out reviews so you can compare other peoples experiences. A 5-star rating on Trustpilot should be a good indicator; they are a trustworthy source. 

  • Serial & model numbers 

On any real Rolex watch, you will find that the markings are engraved in perfect fine lines. On older Rolex watches you can find these between the lugs when the bracelet has been removed. On newer Rolex you can see the serial number on the inner Rehaut. Cheap fake Rolex watches generally have low-quality markings, making them easy to spot.

  • Stampings 

Some replica Rolex watches won’t bother to add these to the bracelets, and if they do, you will find that they can be  extremely low quality and not precise enough, in a poor quality fake.

  • The dial 

The dial of a real Rolex watch will always be perfect, poor replica styles may have uneven, blotchy fonts and misspellings.

  • Casebacks 

Rolex does not tend to engrave their casebacks (only in some instances). If your Rolex has engravings on it then chances are it is a fake or replica watch. A popular fake Rolex Cosmograph Daytona has ‘Daytona’ engraved on the back of the case.

As we are stockists of pre-owned Rolex watches, we ensure each of our timepieces have been expertly referenced against technical documents and manufacturer records to ensure originality and a clean history. This gives our customers confidence that they are investing in a real pre-owned Rolex model. Each product description states what the item comes with in terms of authenticity, for example, box and papers.

How can I sell my Rolex watch?

If you’re looking to sell your Rolex (new or pre-owned), then we’re on hand to help. Here at Miltons Diamonds, we have been trading in luxury watches for over 50 years, so if you’re looking to get a quote for your watch, then please feel free to fill out our online form, and we will be happy to send your quote and watch pack to the address of your choice.

We specialise in Swiss-made luxury second-hand watches such as Rolex, Omega, Cartier and Breitling, and we are interested in buying premium watches of any age. We understand how difficult it can be to sell a watch and get a respectable price for it, so we pride ourselves on offering a service that will make the process fair, simple and convenient for you, our valued customer.

For further information, please do not hesitate to contact us.

Buy real Rolex online 

As a reputable seller of Rolex watches, here at Miltons Diamonds, our ladies’ Rolex watches and men’s Rolex watches are strictly authentic. Boasting an array of luxurious sought-after timepieces our pre-owned Rolex watches are checked thoroughly by our team of skilled professionals, so you can rely on precision, accuracy and an all-round prestigious Rolex watch. 

Once you’ve purchased a Rolex,  check out our Rolex aftercare guide to keep it in pristine condition. 

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