Rolex Predictions: What to Expect at Watches and Wonders

With Watches & Wonders 2025 approaching, the horology community is buzzing with predictions about Rolex’s upcoming releases. 2025 marks the 70th anniversary of the GMT-Master, so we expect Rolex to make some bold statements this year with potential discontinuations, anniversary editions, and entirely new releases.

While nothing is confirmed until Rolex makes its official announcements, industry experts and collectors are speculating what will be announced. While Rolex remains famously tight-lipped about upcoming models, history, industry trends, and subtle hints from the brand provide clues into what we might expect at this year’s event.

For more context on Rolex's current strategy and future outlook, look at this interview in GQ. In this interview, they discuss Rolex's rise to prominence, how its brand identity is managed, and the influence of market demand on their decisions. The podcast further highlights how Rolex stays ahead of the curve and often surprises even the most seasoned collectors.

Anticipated Rolex Releases for 2025

1 - Revival of the "Coke" GMT-Master II

Collectors have been waiting for the return of the black-and-red "Coke" bezel. The bezel's stark black and crimson contrast would complement a matte black dial, accented by a red GMT hand and "GMT-Master II" inscription. Paired with an Oyster bracelet, this model would honour the collection's heritage while incorporating modern advancements like Chromalight luminescence and a 72-hour power reserve. With the popularity of the "Pepsi" and "Batman" models, a "Coke" version could become an instant classic.

2 - Rolex Explorer II with Ceramic Bezel

Rolex has been progressively incorporating ceramic bezels into many of its sports watches, and the Explorer II could be next in line for this upgrade. A scratch-resistant ceramic bezel would improve the watch’s durability and provide a modern aesthetic.

Ceramic bezels are highly resistant to fading, corrosion, and scratches, making them a practical upgrade for a timepiece designed for extreme environments. This update would align the Explorer II with other models like the Submariner and GMT-Master II, which have already benefited from ceramic technology.

If Rolex introduces this change, it could mark one of the biggest updates to the Explorer II in recent years, reinforcing its reputation as the ultimate adventure watch while appealing to both collectors and enthusiasts looking for cutting-edge materials in classic designs.

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3 - Rose Gold Rolex Submariner

A Rose Gold Submariner would be an unexpected yet exciting addition to the Rolex catalogue, offering a twist to one of the brand’s most iconic dive watches. While Rolex already produces the Submariner in yellow gold and white gold, introducing a full Everose gold version would elevate the collection with a warm, sophisticated aesthetic that appeals to both collectors and modern enthusiasts.

Everose gold is known for its durability and resistance to fading, making it an excellent choice for a high-performance timepiece like the Submariner. Given the success of Rolex’s Everose gold models, a Rose Gold Submariner would quickly become a popular piece.

We offer a stunning collection of luxurious pre-owned Rolex Submariner watches at Milton Diamonds. If you’d like to own one, explore our selection on our website.

Potential Rolex Discontinuations

As Rolex prepares for Watches & Wonders 2025, speculation isn’t just about new releases – many collectors are also wondering which models might be discontinued. Rolex has a history of quietly retiring references to make room for updated versions, often driving up demand for outgoing models. Here are some watches that could be on the chopping block this year.

1 - Rolex Milgauss

The Rolex Milgauss, known for its lightning bolt seconds hand and anti-magnetic properties, was discontinued in 2023. However, some collectors still anticipate Rolex phasing out remaining stock or replacing it with a new scientific-themed model. If Rolex revives the Milgauss with an upgraded movement and modern materials, the current versions could become highly collectable.

If you’d like to buy a Rolex Milgauss, we offer a range of pre-owned watches from this collection. Check out our website to find the right one for you.

2 - Air-King

The Air-King underwent a major redesign in 2022, featuring crown guards and a more balanced case. However, rumours persist that Rolex may discontinue it altogether, aligning it with the recent removal of the Milgauss. If the Air-King is retired, its short production run could make it a sought-after collector's piece.

If you're a fan of the Air-King, now may be the perfect time to get one. Explore our collection of pre-owned Rolex Air-King watches at Milton Diamonds

3 - Yellow Gold Yacht-Master II

The Yacht-Master II in yellow gold is one of Rolex’s most niche offerings, appealing primarily to professional sailors and collectors of oversized luxury watches. Given its limited market appeal and the brand’s recent emphasis on titanium, Rolex might discontinue this reference or replace it with a lightweight RLX Titanium version.

If you're a fan of this timepiece, now is the perfect time to explore our collection of pre-owned Yellow Gold Yacht-Master II watches at Milton Diamonds. Find a rare gem before it's gone—browse our selection today.

4 - Submariner ‘Starbucks’ (Green Bezel, Black Dial)

With Rolex frequently updating the Submariner lineup, some enthusiasts speculate that the green bezel, black dial "Starbucks" Submariner could be retired in favour of a more modern variation. If Rolex chooses to refresh its colourways, this model might disappear, much like its predecessor, the "Hulk."

5 - Older Daytona References

Following the major Daytona revamp in 2023, Rolex may continue phasing out older references, particularly those with previous-generation movements. Any remaining steel, gold, or two-tone models using the older Caliber 4130 movement could be quietly retired, making them instant collector’s items.

As with any Rolex discontinuation, sudden demand spikes and secondary market price surges are likely. If any of these models are on your wishlist, now might be the time to get one before they become even harder to find.

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Get Your Hands on a Pre-Owned Rolex

If you're looking to buy a high-quality pre-owned Rolex ahead of Watches & Wonders 2025, consider browsing through a curated collection of luxury watches at Milton’s Diamonds. Our selection offers great opportunities to own a Rolex at a more accessible price point. Whether you're a seasoned collector or just beginning your journey, you'll find a range of options to suit your style.