Tag Heuer Watches: Are They Worth It? 

When it comes to luxury Swiss watches, Tag Heuer may spring to mind. Tag Heuer is known for their timeless and luxurious features in watches.

Tag Heuer isn't just a watch - the brand carries a rich history which adds to its appeal to watch enthusiasts.

But are Tag Heuer watches worth it? Let's find out in today's blog where we will take a look at the history behind Tag Heuer watches, the pros and cons and where you can get a Tag Heuer watch for yourself.

The History Behind Tag Heuer

Tag Heuer is renowned for its precision and bold style which revolutionised the watch industry. Here’s a brief timeline:

• 1860 - The brand Heuer was established
• Age 20 - Edward Heuer opened his first watchmaking shop, which quickly grew and became known for its pocket watches.
• 1867 - Heuer moved his business to a town in Bienne, Switzerland where the company remained for over a hundred years.
• 1980 - sporting events became increasingly popular, noticing a gap in the market Edward Heuer jumped at the chance to use this to his advantage and designed a selection of pocket chronographs. These pocket chronographs could be used to time races on the roads and also horseracing and they quickly became a status symbol.
• 1985 - The company changed its name to Tag Heuer, when Techniques d'Avant Garde (TAG), who were known for their high-tech products, acquired the Heuer company. In 1999, the TAG Group sold the majority of Tag Heuer to the Paris-based European luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton SE.

Let's take a closer look at some of the significant years in history for Tag Heuer.

1908 - 1933

In 1908, Heuer took innovation to the next level and began to create timepieces for medical use. Heuers' new sphygmometer pocket chronograph allowed doctors to determine their patient's pulse rate after previously only counting heartbeats for 20 seconds.

By 1911, Edward Heuer had designed a rugged instrument to be installed on the dashboards of the new generation of vehicles.

Known as the “Time of Trip” it was a precision chronograph, telling the time of day on the main dial, while two hands on a smaller dial recorded the duration of a journey. It also included a pusher so that the pilot or driver was able to record the ‘time of trip’.

In 1914, Heuer designed their first wristwatch, and by 1916, Heuer began creating stopwatches. These stopwatches were the best on the market and eventually were used in the Olympic games and other world championships.

1980 - 2004

In 1986, the ‘Formula 1’ was created. This watch offered fun colours, plastic cases and quartz movements. The ‘Formula 1 ‘model can still be purchased today with a modernised but classic style.

In 1996, the brand reconnected with their classic chronographs from the 1960s and they relaunched Tag Heuer Carrera. This watch followed the style of the previous 1960s mode to almost every detail.

In 2004, the famous ‘Aquaracer’ was introduced with features dating back to Heuer's first dive watches from the early 1980s.

2015 - Today

Adapting to modern-day technology, in 2015, Tag Heuer introduced their first-ever smartwatch.

In 2019, to mark the 50th anniversary of Monaco, Tag Heuer released a series of five limited edition watches, each reflecting the style of each decade.

Pros and Cons of Tag Heuer

Like most things, Tag Heuer watches come with pros and cons - let's take a look:

Pros

Precision and Reliability- Tag Heuer watches are known for their precision and reliability. The watches are designed to be the most efficient this makes them excellent timepieces.

Innovative- The brand is known for incorporating innovative features and using technology in its watches.

Durable- Using only the highest quality materials, Tag Heuer watches are built to last.

Accessible Luxury- Tag Heuer watches usually come with a lower price tag compared to other luxury watches on the market.

Cons

Weight- Some of the watch models which may have a larger case, may be heavier on the wrist and uncomfortable for everyday wear.

Complex- The advanced features and functions on Tag Heuer watches may put those who prefer simplicity.

Considerations to Make

If you are thinking of getting yourself a Tag Heuer watch, some of the considerations you may want to make when choosing the perfect watch include:

• Personal style
• Budget
• Your wrist size compared to the dial size
• Watch features
• Purpose, for example, daily wear, occasionwear or sportswear.

Are They Worth It?

When it comes down to the question of whether Tag Heuer watches are worth it, there is no one-size-fits-all answer - it is down to your personal preference.

Whilst the watches will last you a lifetime and require little maintenance, they may not fit your personal style.

When choosing a watch it is important that it aligns with your style, budget and purpose. If a Tag Heuer watch aligns with everything you are looking for in a watch, then yes, it is worth it!

Most Popular Tag Heuer Watches

As the brand was established in the 19th century, this has given Tag Heuer plenty of time to design multiple styles of watches.

Let's take a look at some of the most popular watches of all time and what is the most popular and available to purchase today:

Tag Heuer Carrera

First introduced to the market in 1963, the Carrera was favoured amongst motorsport enthusiasts.

If you are looking for a Carrera, why not take a look at the Carrera CAR2A1W- Skeleton dial

This watch is a must for every watch collector and is a Red Bull racer edition which showcases the inner workings of the automatic Tag Heuer movement.

Tag Heuer Aquaracer

The aquaracer offers water resistance and was originally designed for diving. The Aquaracer WAF1312 features a diamond dial alongside a mother-of-pearl dial colour, the perfect match.

Tag Heuer Formula 1

Another popular choice is the Formula 1 model. All of the models are sporty and stylish, perfect for those with active lifestyles.

The Formula 1 CAZ1011 - Grey Chronograph Dial this watch has a stainless steel casing and a black ceramic bezel.

Looking for a Tag Heuer Watch? We Can Help

Here at Miltons Diamonds, we have a wide variety of Tag Heuer watches online and in-store. From Formula 1 to Aquaracer, we have all the watches you desire.

If you require any further assistance when choosing your watch or have any questions, then please don't hesitate to get in touch and we will be happy to assist you.